Hi, Saw your queries and specially on mattresses, below is an overview of the current mattress industry: Type 1 - Mattress brands with their own brand & factory These type of mattress brands has a strict and absolute control over their quality, they are also more willing to invest on better technology and materials to upgrade their products Type 2 - Mattress brands who sell their branding license to factory or person that can pay the licensing rights These are usually international brands which are well known and due to economic reasons instead of manufacturing it in their own facilities in their country of origin, they will sell their license to the specific region or country which will do their own manufacturing locally. There are 2 kind of groups in these category: the first can be a mattress manufacturer who wants to take on a brand that has better awareness and increase their market share, the second can be a person or company who has no experience and manufacturing facility who will buy the license and subcontract to other mattress manufacturer to produce their mattress Type 3 - Self-Branding mattress brands These are the entrepreneur brands, they do not have any manufacturing facility and the brands are usually self-create or they conveniently copy or modify an alternative product brand to be use as their own. Such brands are pure OEM which any person or company can do easily, most of the time the mattress are produce based on cost and price not quality & control. They can easily register and create a website even history of the brand to enhance the product marketability I personnally feel that it's very unfair and difficult for current consumers to make a righ choice in choosing their mattresses as there's no specify regulation and control on this category of products by our authorities. Mattress is a product that's next to skin and something that we spend 1/3 of our life with, so why buy such an important item based on price? I always believe that mattress should be purchase based on comfortability and most importantly suitability (catering to your lifestyle needs, body condition and phase of life) *Last note to share, currently in the market almost 90% of the mattress brands are manufactured in South East Asia or China not Europe or USA, even for international brands. If you are keen to know more on the relation between mattress and sleep quality, you can pop by to our store at: *REMOVED*