I engaged absolook and Don happens to be my ID. As you mention, he is responsive and amicable to ideas. He will keep prompting us for any thoughts. Most important is to have a theme and he will drop ideas along the way to help you. Every ID company's ID has at least 3-5 projects on hand, so it is also the owner's responsibility to remind/take down simple notes. I heard from Don that if it is friend's recommendation, there might be a small discount =)