The idea of a mattress have been really confusing for consumers as the years goes by. Trust your instinct, make a good and wise comparison, and make your money worth. The more I see how people market about mattress, I also headache. Just keep to several rules. 1. If you buy branded, make sure that the model is generic, if it is house model, might as well don't buy. 2. Make sure you are comfortable with throwing the mattress away after 10 years after usage. 3. Do not over stretch your budget. 4. Ask yourself logically whether the marketing claims can work or not. 5. Do not spend anything above 2k for mattress, it is simply over priced. Ask friends to go along with your mattress shopping. Go around to check and see feel and touch the mattress. Let yourself be the judge... Honestly , if you understand the dynamics of manufacturing, you only can get high quality components from GLOBAL suppliers. And if you do more homework, the most GLOBAL suppliers are in China. Period. Only people whom understands material vibrancy understands manufacturing. So whether is it branded or not, whether is it good or not, ask about the components. These are the variables that are absolute. JM2C tony