Hi, Current big tv panel makers are samsung, LG & Sharp. These 3 brands are established and I m sure most household own 1 of these 3 brands. To choose a gd tv, u need to really trust ur own eyes and do some homework. 1st is to set ur budget and then walk around to look for those which is within ur budget. Then do some research n read reviews from e net. Pay a visit to e store to view those u hv shortlisted. now ur own eyes play important role here. Trust ur eyes and DO NOT listen onli to e salesman. They tends to confuse u wif different kind of terms. oso I believe salesman is brand orientated. Ask e salesman to demo to u e same clip on e tv u shortlisted. Chose the one ur eyes most comfortable wif. I m sure u wont regret ur own decision then. Happy shopping