The following was posted by a forum member in another post on the same subject: Tried reading up as well as re-looking at the posts here. If I understand it correctly, looks like different lights for different purposes. Lumens measures total light output (ie, measured at the light source). Lux (which is lumens per sq metre) measures illuminance (ie, measures light at the object being lighted up). So the lumens of a lamp is a fixed number. But the further you move away from it, the lower the lux number will drop because the area covered by the light increases. Their lamp produces 750lm with 12W, giving 62.5lm/W. This is pretty decent efficiency for LED, as far as I know. Yours produces 700lm with 9W, giving close to 78lm/W. Pretty impressive, assuming it's not being overdriven. Assuming that all the figures above are accurate, your lamp is more efficient but produces less light - 6% to 7% less. But when you start measuring how objects are being lighted up, we need to look at lux. So, if at 1m, they measure 200 lux, that's taking into account the beam angle - ie, the 750lm is spread out over the area covered by the beam angle (120 degrees, which is pretty broad). If, at 1.2m, your lamp measures 700lux (you stated 700lm in your post, but I presume you meant lux, because lm measures light output at source, so distance is not a factor), it probably means that your beam angle is much narrower than theirs. Likely different lamps for different uses. A large beam angle for general lighting (like ceiling downlights) and a narrow angle for accent lighting (eg, lighting up artwork) That's my understanding anyway. Still learning.