I had a very good experience with them, went to meet them think 1 year back, when i was planning for my mum's house. Was served by this Malay design consultant, forget his name. Price quite competitive, design skill is very good, very impressive. His proposal is very different from other firms, and without me committing on anything, he presented me with a 3D view of my living and dining area and also provide me with a material sample board. All that been that at no charges or commitment from myself.
I agreed with the rest of the forum commenter about them charging a design fee of 3k. Looking at the way they work, their presentation skills, the 3K design fee is justify.
The only thing that stop me from engaging them, is they are not HDB registered. There isn't a sense of security for us owner.
I hope that Soho have already gotten their HDB license, cause i think that is the only thing lacking from them.