There is an old saying "a little knowledge is a dangerous thing"; which means a small amount of knowledge can mislead people into thinking that they are more expert than they really are.
Reputable Brands highlights the strength of their products: their consistancy in maintaining quality, innovations, developments, new designs etc, ahead of others.
Brands such as Premier, Supreme, Floorrich, Firmafloor, Excel, Vohlinger, Vista, Foreign Unique, Krono-Fix, Kronoloc are "house-brand" of distribution companies here, which are manufacture by OEM (original equipment manufacturer) sources, mostly from China. You can only access information on the Distributor's website of their claims; which are difficult if not impossible to validate, But they will not reveal who the manufacturers are.
With little to no information on their supply chain; buying their products can be tricky, sometimes you are lucky; no problems, other times you may not be so lucky.
Yes, branding can also be about sophistry.
Supreme for example got the Super Brand award many many years ago, and you can see them playing that 60sec of glory video over and over again at exhibitions. Few realized that the award has more to do with their marketing skill, and not the products.
Pergo is another example. When one thinks about Pergo, it's about the "original" Pergo introduced here more than a decade ago, and was manufactured by Pergo in Sweden. Few knew that the current Family range with the Pergo brand is from an OEM source in Malaysia, and of a completely different production method from Pergo Sweden. As matter of fact, if you go to the official Pergo website, you will not be able to locate the Pergo Family products there.
In today's age of information, my recommendation is to buy from companies who are more open with information on their products and supply chain, which can also be easily validated.