So we have seen a total of 5 IDs. 4 of which I chose based on photo scanning and set up an appointment.
I don't really like to critique other ID firms because what does not suit me, might suit someone else. However, I should comment that in general, I find this line of business rather poorly regulated and that few ID are true designers who take pride in what they do. Due to this bias I have, I was quite fast in making my decision in eliminating ID firms.
1. How to tell if the ID you are talking to is a sales rep/actual designer...
Ask them to draw out what they propose on the spot. Most true designers would not have a problem drawing a decent looking kitchen or built-in cabinet in 3D on the spot. If what they drew out looks amateurish or something you can draw, most likely that person is just a sales rep or extremely inexperienced.
2. How to tell if the ID has adequate experience/just a kah-kia to someone more experienced.
Most ID work for big firms who have very nice websites and portfolio. It might be useful to ask them to tell you which of the projects in the website did they do. To save effort and time, when approaching the ID firm, you might want to directly find the ID who was in charge of the projects you like. Sometimes, the person you meet might be an understudy or a pao-tui. Nothing wrong with giving someone young a chance, but if that is not what you are looking for, sometimes it is best to ask directly if they are the pao-tui. Some signs of evidence are comments like "let me get back to you" or "let me check before I confirm".
3. Most importantly, the ID to me should be contactable/respond when messaged.
As a pretty busy individual myself, I make an effort to respond to emails at work. Even when I am unable to comment on something, I will always acknowledge receipt of a mail. As a result, I do not understand why some ID simply do not respond. one day is fine, 3 days maybe and anything more I think is ridiculous. This is something that I cannot tolerate. IT will be adequate for them to just say "give me some time to respond, but I have received your message." instead of just not replying.
4. ID firms that have many condo projects.
This might be important for us BTO folks. A lot of condos come with concealed piping/false ceiling and even air con. So if you are drawn to the portfolio of certain ID, just make sure they have the expertise in handling HDB BTO. Some ID I talk to, did not even know what is allowed by HDB and what is not. If you are on top of such things, then I guess it is fine. IF not, you might be due for some unpleasant surprise when reno starts.
5. ID firms who keep trying to Xian me with their discounts.
I don't ever believe any discount in the service line is a real discount. If they give you a waive of design fee, they must be earning from you somewhere else, or during the reno process, adding things to the quote. There is always fine line written somewhere.
I hope the above advice helps. Again this is based on my own requirement. If I am going to spend 40-50 k on reno, I want a **** good reno process.
I will write more on why I chose BPS in a later post.