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New Guidelines For Ethical Property Advertising

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http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_685234.html

THE Council for Estate Agencies (CEA) issued two practice guidelines on Wednesday to promote ethical advertising in the real estate agency industry and to guide the use of prescribed estate agency agreements.

According to the new guidelines effective from Aug 1, misleading headlines and claims such as 'advance loans available' and 'king of (named) estate' will not be allowed in advertisments and publicity collaterals.

They are applicable to all modes of advertisements, including classified advertisements, pamphlets or flyers, online advertising, short messaging services (SMS) and social media.

Estate agents and salespeople will have to display their details such as name, registration number and contact number. SMS text advertisements must provide a mobile telephone number for consumers to opt out of future SMS advertisements. No SMS advertising or cold calling after 10pm.

Advertisements will also have to contain accurate information. Claims such as rates of return and yield rates must be indicated and substantiated. Photographs and graphics will also have to be accurate depictions.

The above changes are among many that Mr Lee Say Kee, chairman of CEA's Ethical Advertising Work Group, says 'will provide clarity...thereby raising professional and ethical standards in the industry'.

For more details, visit www.cea.gov.sg.

 

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Join 46,923 satisfied homeowners who used renotalk quotation service to find interior designers. Get an estimated quotation

hard to teach old dogs to do new tricks

hard to learn oso muz learn, cannot suka suka put King of Bishan or Queenstown Specialist liao, else kena disciplinary action.

 

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long time never go zoo see monkeys

one escaped from zoo?

:D

Dearest nimm12, last gentle reminder, mind words used towards he who writes.

 

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No diamond say so lah. See ppl have eye sore? :bangwall:

疯子好多哦 :sport-smiley-004:

人家气我我不气

我若气时中他计

要是气死无人替

想想还别生气

:yamseng:

note: diamonds are not rare but in abundant

supply seems restricted due to naughty miners keeping them in safe to restrict supply, thereby creating false image that supply is limited, hence demand sky high prices for benefit of own pockets

:sport-smiley-004:

 

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