LG SIGNATURE Celebrates Exquisite Design, Innovative Functions and Unparalleled Performance

SINGAPORE, August 14, 2018 ― Fusing sophisticated technology with contemporary minimalist style, LG SIGNATURE has shaped a state-of-the-art living experience, a nod to three tenets: design, function and performance.

As a final touch to top off the experience, LG SIGNATURE also launched premium services offering complimentary delivery and installation, home demonstration, annual product inspection and a priority hotline for those who signed up.

Bold and stunningly designed ― LG SIGNATURE OLEDTV W8 conforms an auspiciously breathtaking design; a "wallpaper" design that makes the device seem like its is one with the wall.

A demanding design to that has challenged many engineers over the years, LG has nailed it with the contemporary flush fit and functionality of this marvel of a visual device.

The W8 looks as if it's another window that leads to another world of immersion. With the new α9 processor at its core, the W8's image processing capability is astounding.

The processor boasts superior color reproduction that's true to life, a noise reduction algorithm for a cleaner output and a supported highest frame-rate of 4K at 120 frames per second.

Pushing the boundaries of immersion and cinematic surround as well, the W8 supports Dolby Vision™ and Atmos that turns your home into a cinema of its very own.

Life's Good in the kitchen as well ― Aspiring to the the refrigerator of choice for the elite, The LG SIGNATURE Refrigerator is an experience that even the highest of culinary expectations would appreciate.

The interior is illuminated at the instance of knocking twice on the InstaView Door-in-Door ™ compartment. 

An Auto Open Door feature comes as a natural addition, with just a slide of your own foot under the smart sensor, the doors will open without having you to lift even a finger.

The build takes sophistication and the extent of functional design to the next level. Energy saving, convenience and a minimalist style seem to be its core values.

The LG SIGNATURE Refrigerator is an absolute winner in terms of build quality, functionality and design.

The LG SIGNATURE Washing Machine is exceptionally unique with a beautiful touch-enabled Quick Circle User Interface that is seamlessly embedded in the glass door.

A design advancement that breaks the boundaries of what can be done with glass.

Covered in a luxurious enamel coating, the surface of the washing machine has an awe-inspiring finish to it that rivals the best of surface coats and it also is resistant to scratches and corrosion.

Built for perfection and to stand the test of time. The Centum System™ technology counters the tub's vibrations to help for a smooth and quiet operation throughout the entire washing process.

LGSIGNATURE Washing Machine's operation is an experience that can only be believed when witness first hand.

Equipped with an exclusive LG SIGNATURE Black Filter™ system which filters dust particles up to PM1.0.

The filter itself is reusable for up to 10 years. A lifespan only achieved by the best of air filters. Never worry about having to buy a replacement ever again.

Clean air is what every home needs and LG SIGNATURE Air Purifier delivers just that with a touch of elegance and exclusivity in design.

A contemporary fit for any home with its standalone design that isn't grounded by mountings.

The LG SIGNATURE Event went a step further with an experiential journey that excite the senses.

Awarded one-star at the 2017 and 2018 Michelin Guide Singapore, renowned Chef Emmanuel Stroobant of French fine dining restaurant, Saint Pierre will weave magical culinary moments with a medley of exquisite LG SIGNATURE inspired canapés, aptly named Spin, True Black, Alpha 9, Rain, Air, Purify, Sound Bar and Through the Glass Door.

Chef will also be concocting an exclusive LG SIGNATURE cocktail for the guests to enjoy through the evening.

To bring home the experience, guests can recreate the bespoke drink with the personalized cocktail kit.

Principal Percussionist and Associate Principal Timpanist of Singapore Symphony Orchestra, Jonathan Fox, will put on a performance of a glass tapping symphony, his rhythmic actions emulating the action of knocking on the LG SIGNATURE Refrigerator’s InstaView Door-in-Door™ feature.

Ballerinas will then grace the stage and dance to the music on a light projection of water waves, a nod to the LG SIGNATURE Washing Machine’s aesthetic design reflected by the picturesque scene of the moon setting over a lake. The costumes of the ballerinas are adorned with LED lights, inspired by the glowing effect of the LG SIGNATURE Air Purifier’s Smart Indicator. Their graceful movements also mimic rainfall, paying tribute to the rain view function of the LG SIGNATURE Air Purifier.

After the performances, a panel discussion helmed by three expert influencers will talk about how LG SIGNATURE benefit them.

Andrea Savage, Co-founder of the award-winning interior design studio, Design Intervention, will touch how home appliances play a huge role in perfecting the interior design.

Beatrice Tan, Founder of local fashion label KLARRA, will discuss the importance of fabric care, and how finding the right washing machine is crucial for a fashionista.

Finally, Chef Emmanuel Stroobant will share more of his bespoke creations inspired by the sophistication of LG SIGNATURE. 

“It’s no secret that designers are inspired by the world around us, each LG SIGNATURE product is designed to reflect a heavenly theme – the moon, stars, rain, ice – while remaining true to the essence of each appliance’s functionality.

It’s the perfect combination of design, comfort and usability that allows for perfect integration into our homes, with luxury and designer element.” said Ms. Andrea Savage, interior designer and co-founder of Design Intervention.

“Being in the fashion business, I am very particular when it comes to caring for my outfits and designs. It is important that a washing machine is easy to use, smart and cares for the various fabrics.

The LG SIGNATURE Washing Machine fulfils all that and more, enabling me to wash different clothing items at once without worrying about color bleeds.

The LG SmartThinQ™ app even allows me to control and monitor the washing process when I am out for work, saving precious time and offering a peace of mind. I also love how it is so sleek and fits the design of my home.” said Ms. Beatrice Tan, founder of local fashion label KLARRA.

LG SIGNATURE comprises of artful, investment pieces that deserve to be cared for. As such, an exclusive premium care plan for LG SIGNATURE customers was launched.

From today onward, customers who purchase LG SIGNATURE products will get to enjoy a complimentary delivery and standard installation, a home demonstration, a 3-year annual on-site product inspection services and a priority LG SIGNATURE hotline.

The new additions to the LG SIGNATURE series has impressed everyone with their sense of elegance and technological advancements.

Impeccable engineering that captivate all three aspects of design, function and performance.

We hope to see more of from LG as this event was truly an eye opener to LG's capability in capturing artistic expressions for the everyday devices that we rely on for a great lifestyle.