IKEA’s Catalogue Launch Episode 1 : Make Home Count

Interior Design & Decor

Published on: January 11th, 2021
5 minutes read

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IKEA Singapore recently launched the first of the four catalogue launches, that will address different challenges, tensions, needs and dreams of everyday living in Singapore to make home count .

The spotlight for IKEA’s first launching is the living room. Did you know that back in the days, the living room was called the ‘death room’. (Spooky, I know, the contradiction is uncanny) They call it that because funerals were usually held in the living room that it eventually gets called the ‘death room’ but that was back in the old days.

Rest assured, today the living room is the most lively room where your children have their play time, movie nights with the fam bam and family gatherings - and that is one of IKEA’s goals. IKEA hopes to encourage you to organize your living and create feel-good homes for yourselves and your loved ones.

Moving forward in the article, I will be sharing with you the amazing things IKEA has in store for you - from inspirations for your home dilemma to ‘open houses’, a throwback of classic pieces and many more.

Different People, Different Needs

First and foremost, let me share with you what’s taking a toll on Singapore homeowners these days. It’s having too much stuff! IKEA’s 2017 Life at Home Report has proven that having “too much stuff” is one of the biggest stress factors for homeowners.

Have you ever watched the TV Show called Hoarders? The show showcases the real-life struggle and treatments for people who have trouble getting rid of the worn-off clothes that they don’t really need any more, broken vase that has ‘sentimental’ value and many more.

Slightly over half of Singaporeans surveyed (54%) said that their main household arguments were over what forms a “mess” in the home. These common tensions and valuable insights have fired a spark of an idea for solutions and inspirations within IKEA’s 2019 Catalogue.

The Solution to Inspire YOU: The Wonders of IKEA’s Open Houses

The 2019 IKEA Catalogue invites you, to an “open house” filled with inspiration for everyday life. Though there won’t be cookies at this open house, you will be delighted with not one, not two but seven “open houses” - brilliant ideas for your home.

On top of that, IKEA’s seven catalogue homes represent a wide range of styles, sizes, and budgets; proof that there really is no such thing as typical IKEA home (or customer!).

There are 7 ‘open houses’ that explores the story behind different lives, but all highlight the needs people have while living under one roof. These are the 3 of seven ‘open houses’ that I personally favour:

Haven in the city - A calming sanctuary to escape the hustle, bustle of the city

Full house - Inclusiveness. An inspiration on how to cooperate and balance everyone’s needs in the house
Where more is more - Creating an ambience, embracing something close to your heart with personal treasures

The selfie mockup they have at the IKEA Tampines is amazing. For all you selfie-freaks, head on down to IKEA Tampines to check it out.

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“By addressing the challenges of real life, whether through locally relevant home furnishing solutions in our room setting at our stores or inspiring stories through the IKEA Catalogue, we hope to inspire our customers to make life at home better,” said Mike King, Deputy Managing Director at IKEA Southeast Asia.

Two, is Definitely Better Than One

At the recent launch event, a new approach was brought by IKEA to deliver the Catalogue in Singapore. Releasing not one, but two catalogues. The first release is already out as we speak, (If you haven’t check it out, it’s amazing, scroll a little further to find out how) and the second release will be on February 2019. (can’t wait!)

As IKEA is aware of evolving customer behaviour, they will conduct several tests with its Catalogue in order to find better ways to reach, interact and inspire people in their upcoming event launch.

IKEA Singapore is known as one of the selected markets globally that will explore how different methods of distributing the IKEA Catalogue content can help them reach and inspire customers in an impactful and meaningful manner.

I am Intrigued, How Do I Get a Hold of This Catalogue?

I’ve got you covered! The first of two duos are already out now. You can now view the 2019 IKEA Catalogue in these following ways:

In-store browsing copies - Available at the Alexandra and IKEA Tampines stores.
Digital version - visit IKEA.sg/catalogue (Pssttt, you can save your favourite products, creates shopping lists, download a PDF version for browsing)
Household distribution - will be distributed to a pre-determined quantity of homes across Singapore

If you liked what you see, be a dear and share the links with your family, friends, the whole world even, about this catalogue.

Throwback Time! Happy Birthday, IKEA!

Apart from the launch, IKEA is celebrating their 75th year of inspiring a better everyday life at home for you and to mark this grand milestone, IKEA has decided to make a comeback of the GRATULERA collection especially for you. The GRATULERA collection is the epitome of nostalgic and classic products.

Ranging from the 1950s until the early 2000s, these amazing back to the future items will be available for a limited time only.

October 2018 - 1950s to 60s classics
December 2018 - 1970s to 80s, 1990s to 2000s classics

More AWESOME-ness on Your Way

Other than that, to supplement the launch are upcoming IKEA collections that focus on organisation in all parts of the home. These are the list of awesome coming your way:

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NORHASSEL - Limited edition posters captured by great photographers who have won Hassleblad Masters award (Did I mention, they are already in store right now?)
SAMMANHANG - Celebrates your belongings and asks you to make a statement with open and close pieces (Launching on 6 September onwards)
LYSKRAFT - Limited edition collection that will give you ways to love old favourites. (Also launching on 6 Sept onwards)
FOREMAL - Featuring those unusual collections designs. Ugly or pretty? It’s either you are gonna love it, or hate it, there’s no in between. (Launching 20 September exclusively on IKEA.sg)

Wake Me Up When September…..

Starts! Wake me up when September starts. The beginning of a new month brings a lot of new wonderful collections. If you’re a fan of pastel or Scandinavian theme. Girl, look no further, I got you.

The September 2018 highlights cater to the style of minimalist Scandinavian - the mood is poetic and the colours range from soft pastels to graphic monochromes. These are the few amazing collections from the September 2018 highlights:

LANDSKRONA series
TÄRNABY table lamps
VESLÖS rugs
EBBALISA curtain

There are many other amazing collections for this September if these items entice you, I’m pretty sure you’d be hooked on the others too, do check it out in the catalogue.

To summarize, the launching of the new catalogue not only gives you fresh, new ideas for your home but also bringing us back down memory lane with some nostalgic and classic pieces.

With so much to look forward to, I can’t wait for the next IKEA’s launching event. If your house looks like an IKEA mockup, send in your casa pictures to inspire others!

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